# Inbox Reports

Test inbox placement and monitor deliverability performance.

## **Create an Inbox Report**

To start using the Deliverability Inbox Reports feature, head to your dashboard and press **Deliverability** on the top right side of your screen. If you haven't created any inbox reports previously and you are going to create your first inbox report, you have to click **Create Inbox Report**.

![Emailable deliverability dashboard showing options to create an Inbox Report or Blacklist Monitor](https://cdn.sanity.io/images/6ukvxgr7/production/7a0ba8457e31cbd0493f09b1befa77898ef6252c-1852x1390.png)

If you have already created any inbox reports previously, then click **Inbox Reports** on the left menu bar and then click **New**.

![Emailable inbox reports dashboard displaying multiple email campaign reports and NEW option](https://cdn.sanity.io/images/6ukvxgr7/production/c86e9e23bf9ef3c0fee40f995f1b1ae0cbf2d326-1460x535.png)

For your inbox report, either download the provided list of seed emails as a .csv file or copy the email list directly.

If your ESP or CRM requires specific data fields, such as first name, last name, or full name, we recommend downloading the .csv file, which includes those fields.

![Emailable new inbox report setup screen showing seed list email addresses input area, with options to download CSV, copy addresses, and view credit cost per report.](https://cdn.sanity.io/images/6ukvxgr7/production/e13bb11b10415d9b0f2aa6a49067581c67ffa18c-1792x1754.png)

Now, add the copied/downloaded email list to your ESP/CRM email list and send out the email you would like to generate a report. Once the email campaign is sent, the inbox report will be generated within a few minutes.

In this example, the email seed list was added to Mailchimp, and the email campaign was sent. You have to add the seed list to your ESP/CRM.

![Mailchimp email campaign setup screen showing recipient list selection using seed list emails for deliverability testing, including subject, sender details, and email preview.](https://cdn.sanity.io/images/6ukvxgr7/production/62a06de78a688a2e5f315169b16c67dcae474b73-1600x786.png)

Once the email was sent successfully with the email seed list, the inbox report will be generated within a few minutes on the Emailable dashboard under Deliverability > Inbox Reports.

Click on the generated inbox report to view the insights.

![Emailable inbox report detailed view highlighting email deliverability performance including inbox and spam rates, authentication status, and individual report cards for campaigns.](https://cdn.sanity.io/images/6ukvxgr7/production/c03d70bf6673fe456c064e552c79b285fca59f26-1460x535.png)

## **Composition of an Inbox Report**

### **Insights**

This panel summarizes your generated inbox report.

The information on this panel gives a simplified overview of all the analyzed data. Click any of the mentioned information boxes to be taken directly to that panel of the report.

![Emailable inbox report insights dashboard showing sender details, subject line, date, and deliverability metrics including authentication, placement, spam scoring, link validation, image validation, and blacklist status.](https://cdn.sanity.io/images/6ukvxgr7/production/ec190aa029d1eacbd31ce232bd74cb308a3c22de-1788x690.png)

### **Authentication**

The authentication panel provides information regarding DKIM, SPF, and DMARC fields. These are the email authentication protocols.

#### **SPF**

SPF (Sender Policy Framework)** **verifies whether the sending mail server is authorized to send emails on behalf of the domain by checking the sender’s IP against the domain’s DNS records.

#### **DKIM **

DKIM (DomainKeys Identified Mail)** **uses cryptographic signatures to verify that an email was sent from the claimed domain and that its content was not altered in transit.

#### **DMARC**

DMARC (Domain-based Message Authentication, Reporting & Conformance) builds on SPF and DKIM to define how receiving servers should handle authentication failures and provides reporting to help domain owners monitor and prevent spoofing.

![Email authentication results in Emailable showing DKIM, DMARC and SPF](https://cdn.sanity.io/images/6ukvxgr7/production/43f449ac5604085abdb5912f5de5159b8c28c403-1772x846.png)

### **Placement**

Placement shows where your email actually lands after it is delivered, including the inbox and spam percentage rates. Click the **View** option in your mail provider to see more details.

![Email inbox placement report in Emailable displaying delivery results across providers like Gmail, Yahoo, Outlook, and iCloud with inbox and spam percentages and authentication status.](https://cdn.sanity.io/images/6ukvxgr7/production/ec487248fe57cbf89e3a8cfa65ae5e86bd710a18-1772x1268.png)

In this Gmail placement example, the email achieved 100% Inbox placement and 0% Spam placement. The inbox breakdown shows that all the emails were delivered to the Updates tab.

![Gmail inbox placement breakdown showing 100% inbox delivery in the Updates tab with detailed recipient list, mail server, and authentication results including DKIM, DMARC, and SPF.](https://cdn.sanity.io/images/6ukvxgr7/production/f03568021c9b0dda4272044cafcd7f3728f438fd-1816x1024.png)

In this Outlook placement example, the email achieved 0% Inbox placement and 100% Spam placement. This means the email was delivered to the Spam/Junk folder for Outlook recipients.

The outlook placement also shows the SCL, BCL, and PCL scoring.

- **SCL (Spam Confidence Level)**: Outlook’s score showing how likely an email is spam.
- **BCL (Bulk Complaint Level)**: Outlook’s measure of how often users mark similar bulk emails as spam.
- **PCL (Phishing Confidence Level)**: Outlook’s assessment of how likely an email is a phishing attempt.

![Outlook inbox placement results with spam confidence level (SCL) scores and authentication results across multiple test email addresses.](https://cdn.sanity.io/images/6ukvxgr7/production/85a953193a315e6cd39cec4db97b669610d6d1d6-1816x1068.png)

### **Spam Scoring**

Spam scoring measures how likely an email is to be identified as spam by filtering systems.

![Spam scoring dashboard in Emailable showing SpamAssassin score marked as good, Office 365 filtering score, and Outlook spam confidence level with one identified issue.](https://cdn.sanity.io/images/6ukvxgr7/production/e21660e6e18cbeb328d0fa5c14558369b2ee0428-1772x388.png)

SpamAssassin is a spam-scoring engine that evaluates emails against multiple spam-detection rules. When you click **View** on SpamAssassin, you can see the individual rules that were triggered, along with their corresponding scores and descriptions.

![SpamAssassin analysis report listing spam rules, descriptions, and scoring breakdown including URI blacklist, DKIM validation, and email content checks.](https://cdn.sanity.io/images/6ukvxgr7/production/4a10f80cd8b74b1c7f78c357abad2d61beabbe0c-1816x1068.png)

### **Link Validation**

Shows information about the links present in your email, and whether the links inside your email are safe, reachable, trustworthy, and if they could trigger spam filters or security warnings that hurt inbox placement.

![Email link validation results in Emailable showing verified URLs including unsubscribe, preferences, and view-in-browser links](https://cdn.sanity.io/images/6ukvxgr7/production/c81ded54724e7501471d3cd8b883a7df0ff93866-1772x1185.png)

### **Image Validation**

Shows information about the images in your email, whether they are safe, accessible, properly hosted, and spam-filter-friendly so they don’t hurt inbox placement or break visually for recipients.

![Email image validation report showing images with no issues and one warning for missing ALT text, including HTML code snippets and image previews.](https://cdn.sanity.io/images/6ukvxgr7/production/233c2661010d5e3d5d39ae3db51a8df0e3e0932a-1772x1785.png)

### **Blacklists**

This panel offers information regarding any blacklists your domains or IP addresses are currently on.

![Email blacklist monitoring report showing domain and mail servers status](https://cdn.sanity.io/images/6ukvxgr7/production/c40d59508b70e5e69710a9eba49d8f4aeb270a68-1788x431.png)

All of these panels provide technical analysis of the content and placement of your email, as well as your sender domain characteristics.

## **Shareable Inbox Reports**

You can share inbox reports with other people who don't have an Emailable account. 

![Emailable inbox report insights dashboard showing email deliverability metrics including authentication issues, inbox placement failures, spam scoring, link validation errors, image validation warnings, and blacklist status for a campaign.](https://cdn.sanity.io/images/6ukvxgr7/production/ec190aa029d1eacbd31ce232bd74cb308a3c22de-1788x690.png)

If you want to share an Inbox Report with someone who doesn't have an Emailable login, you can simply share the report URL, provided you've set the **Share **settings to **Anyone with the link**.

![Emailable share settings modal with visibility set to “Anyone with the link,” allowing public access to the inbox report via a shareable link.](https://cdn.sanity.io/images/6ukvxgr7/production/b60a029493f2afbc498c7fd8a49b82500f0ea69d-1120x682.png)

![Emailable share settings modal showing restricted access option with a private shareable inbox report link and copy button for controlled access.](https://cdn.sanity.io/images/6ukvxgr7/production/81b5ed85accd5300d676c1cdac90b8afc319acce-1120x682.png)

## **Troubleshooting**

### **Why are my emails missing?**

Make sure your email is sent to every address in your Emailable seed list.

If your email is not showing as received, double-check that no seed addresses were left out, suppressed, blocked, or filtered out by your email platform.

For the most accurate results:

- Send the email to the full seed list.
- Send it as a regular campaign or blast.
- Do not use A/B split testing.

If you are using an ESP, we recommend creating a dedicated list for your Emailable seed list and sending the campaign directly to it.

If you are using an email client like Google Workspace or Office 365, you can send it however you normally would, as long as the full seed list is included.

Emailable will try to receive your email for up to **24 hours**. After that, you’ll need to create and send a new report.