What does a healthy email list look like?
You can measure email list health by comparing your campaign performance with industry benchmarks. Although this gives you a rough idea of where you are, it ...
New Requirements for Gmail and Yahoo Bulk Senders
Gmail and Yahoo have recently added monumental policy updates for bulk senders. Here’s everything you need to know about the new requirements to reach your ...
How Yahoo Emails Impact Deliverability and Sender Reputation
Over the past decade, Yahoo Mail's policies have evolved. More recently, this directly impacts the ability to classify their email addresses as ...
Email Deliverability: Common Challenges and How to Overcome Them
Picture this: You've just poured your heart and soul into creating an email campaign that you're certain will blow your audience away. You hit that send button, ...
How to Increase Brand Awareness Using Email Marketing?
Hey there, fellow marketer! Are you struggling to get your brand in front of your target audience? Do you feel like your marketing efforts are falling short? ...
Reducing Bounce Rates: How Email Verification Improves Retail Campaign Performance
Email verification plays a crucial role in reducing bounce rates by identifying and removing invalid or non-existent email addresses from an email list. What ...
5 Steps for Successful Lead Generation Strategy
The ability to attract and convert prospects is what sets apart businesses paving the way forward and those left in the dust. A successful lead generation ...
5 Effective Email Marketing Strategies to Generate More Sales
Email marketing has become one of the most effective ways of digital marketing and has strengthened its position rapidly. Email users are increasing very fast, ...
10 Email Marketing Skills to Learn
A lot has changed since the global pandemic, jobs, careers, and work priorities have shifted quite a lot and the move towards remote working has accelerated. ...