We took a look at competitors and found the features and price point of Emailable ran inline with our needs. Emailable helped the guys to separate the good from the bad, and they then used the results to further clean up the list - which ended up roughly 50% less in size just two weeks later.
About Funky Christmas Jumpers
Funky Christmas Jumpers was established in 2008 and today has grown to become the #1 destination and the go-to place for Christmas Sweaters internationally.
“FunkyChristmasSweaters.com began in 2007 when myself and my best pal couldn’t find an ugly Christmas Jumper to wear in the run-up to Christmas. Some of our friends had them, and were most likely the only people Dublin who did - and they were having awesome fun.” - Fabio Molle, Co-founder of Funky Christmas Jumpers.
Predominant Customer Type
Make the most out of their 10-week window.
The ability for campaigns to reach customers’ inboxes within a 10-week window is crucial; deliverability is something that needs to be assessed all the time.
Limited time to make a big impact.
Because Funky Christmas Jumpers only have a 10-week window for their email marketing, they need to know that their emails are getting delivered and aren’t risking their sender reputation score by sending to invalid addresses.
“It’s hard to know exactly what emails are ending up in subscribers’ SPAM mail, but we try to change email up as much as possible.” Email service providers, such as MailChimp and Klaviyo, provide tools for marketers to analyze campaign statistics and conversions but are generally priced according to the number of email subscribers in marketers’ lists.
“We took a look at competitors and found the features and price point of Emailable ran inline with our needs.” Emailable helped the guys to separate the good from the bad, and they then used the results to further clean up the list - which ended up roughly 50% less in size just two weeks later.
In addition to cleaning their list, Funky Christmas Jumpers used campaign statistics - opens and engagement - to determine which addresses were and were not interacting with campaigns. In the end, whether it is the office Christmas party, a family Christmas dinner, or that special present for a loved one, sweaters were guaranteed to reach the inboxes of their most loyal fans and ignite some magic into Christmas.
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