Articles by Priscilla Rocha
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Stop Losing Revenue: Modeling Email List Decay and ROI
Email is one of the highest ROI channels in digital marketing.But there’s a quiet force working against it every single day.Even if you...
Email is one of the highest ROI channels in digital marketing.But there’s a quiet force working against it every single day.Even if you don’t send a campaign, you don’t change your strategy or your acquisition numbers look strong.Your email list is decaying.And most teams...
February 17, 2026 • 6 min read -
Email Deliverability Rate: Why Is It Important & How to Improve Yours
When it comes to email marketing success, the most fundamental question isn’t whether you sent an email, it’s whether that email...
January 30, 2026 • 6 min read -
Christmas Email Campaigns: What Worked and How to Improve
Christmas is always one of the most intense moments of the year for email marketing. By the time December rolls around, inboxes are...
December 31, 2025 • 7 min read -
Email Marketing Best Practices That Drive Results
Have you ever wondered how to obtain better results on your email marketing? We must first get to know what email marketing is. It is...
February 27, 2023 • 4 min read
