Articles by Paulo Matos
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8 Key Email Metrics You Should Be Tracking
Picture this. Your open rate has hovered around 20% for as long as you've tracked it. Then, over a few weeks, it climbs to 30% and stays...
Picture this. Your open rate has hovered around 20% for as long as you've tracked it. Then, over a few weeks, it climbs to 30% and stays there. Nobody rewrote the subject lines or cleaned the list. Clicks are flat. So is revenue.That jump isn't your audience getting more...
September 30, 2026 • 7 min read -
Why B2B Email Lists Are Harder to Verify Than B2C Lists
Picture this. You run two lists through verification on the same afternoon, using the same tool, on the same account.Your consumer list...
August 28, 2026 • 8 min read -
Why Should You Verify Email Addresses?
Picture this. You've spent weeks on a product launch email going out to 80,000 subscribers. The subject line's been A/B tested, three...
July 24, 2026 • 7 min read -
How Email Verification Boosts Your Email Marketing ROI
Email marketing remains one of the most effective channels available to businesses today. While new platforms and marketing trends...
June 15, 2026 • 8 min read -
How to Win Back Inactive Subscribers with a Re-Engagement Email Campaign
Your email list is probably larger than it should be, and that’s costing you money.At some point, every email marketer faces the same...
May 20, 2026 • 9 min read -
What You Need to Know About Email List Management
Email marketing continues to be one of the highest ROI channels available to businesses today. However, the success of any email...
April 27, 2026 • 6 min read -
How to Send An Email That Converts?
Email marketing continues to be one of the most effective channels for reaching customers and driving revenue. However, getting your...
March 27, 2026 • 6 min read
