The Emailable Blog

Top 10 Reasons Why Your Email List Data Goes Bad

Did you know that nearly 2% of your email list decays every month? This means that over 20% of the emails on your list become...

Did you know that nearly 2% of your email list decays every month? This means that over 20% of the emails on your list become undeliverable every year. Also, did you know that it costs up to five times as much to attract a new customer as it does to keep an existing...

Samir Mohamed July 10, 2025  •  9 min read

Using CRM Email Strategy to Build Customer Loyalty

Remembering that an email list isn’t the same as a relationship; it’s a collection of contacts. While growing your list is valuable...

Anneliza Rocha June 27, 2025  •  5 min read

The Top 5 Email APIs for Developers in 2025

The right email API can quietly save your product from chaos Email isn’t glamorous. It’s not the part of your product that gets demoed...

Miguel Nogueira June 11, 2025  •  7 min read

Your 2025 Guide to Dealing with Phishing Emails

Phishing attacks have always been around, but in 2025, they’ve evolved into something else entirely. Forget the poorly worded messages...

Miguel Nogueira May 22, 2025  •  7 min read

Mastering Email Engagement In 2025

What Is Email Engagement? When we look at email engagement, we’re looking at the level of a recipient's interactions with the emails...

Samir Mohamed May 2, 2025  •  7 min read

Reach the Inbox with Emailable + TargetBay

Good deliverability is harder to achieve than most teams expect. With constantly changing sender requirements, spam filters evolving...

Miguel Nogueira April 15, 2025  •  5 min read

7 Reasons Your Emails Have Poor Open Rates

We know how it feels to craft the perfect email, only to see the open rates fall short. It's a frustrating experience that we can all...

Samir Mohamed March 28, 2025  •  5 min read

Emailable + DataBar: Elevate Email Marketing with Data Enrichment

In today’s data-driven marketing landscape, ensuring your email list is accurate and up-to-date is more critical than ever. Whether...

Emily Jack March 20, 2025  •  2 min read

10 Easy Ways to Boost Your Email Deliverability in 2025

Getting your emails into inboxes is a big deal for any marketing campaign. You can craft the perfect email, but what's the point if it...

Anneliza Rocha March 13, 2025  •  6 min read

Using Emailable & MailGenius to Send Successful Email Campaigns

If done correctly, email marketing is one of the most effective marketing channels available. Not only does it allow you to communicate...

Emily Jack February 28, 2025  •  7 min read

How to lower subscriber acquisition costs with email verification

Email marketing remains a cornerstone of successful business strategies, and its importance continues to grow year after year. To...

Miguel Nogueira February 21, 2025  •  5 min read

Why Email Verification is a Must for SaaS Companies

Email verification is crucial for SaaS companies to ensure customer engagement and effective communication, especially since invalid...

Samir Mohamed February 13, 2025  •  7 min read

Email Deliverability Best Practices to Reach the Inbox in 2025

Email marketing remains a cornerstone of e-commerce. As many digital marketers know, email campaigns are some of the most profitable and...

Miguel Nogueira January 28, 2025  •  3 min read

Ultimate Email Deliverability Guide for Black Friday 2024

Black Friday presents an unparalleled opportunity for businesses to drive sales and engage with customers. However, even the best...

Jarrett Lusso October 23, 2024  •  4 min read

Improve Email Deliverability with Verified Mark Certificates

In today’s digital-first world, email remains a critical communication tool for businesses and individuals alike. Email is one of the...

Jarrett Lusso October 10, 2024  •  5 min read

How to Improve Email Deliverability for 2024 (Expert Guide)

Content is not the problem. The biggest misconception when it comes to maximizing email deliverability is to solely focus on optimizing...

Jacqueline Lavergne August 5, 2024  •  5 min read

Email Authentication 101: DMARC, SPF, and DKIM

Email authentication has always been one of the most important factors impacting deliverability. Due to Google’s recent changes however...

Jacqueline Lavergne July 30, 2024  •  4 min read

Emailable is now SOC 2 Type II Certified

This milestone underscores Emailable’s dedication to maintaining the highest standard of data security, availability, processing...

Leana Yang July 10, 2024  •  1 min read

What is a seed list and how does it improve email deliverability?

What is a seed list? A seed list is a monitored set of email addresses that helps you track your inbox placement. If you’re wondering...

Leana Yang June 19, 2024  •  2 min read

Increase the Value of Your Email List by Enriching Data and Keeping It Clean

The average email list decays 2% every month. That means if you're not cleaning and verifying your contacts on a daily basis, your data...

Leana Yang February 9, 2024  •  2 min read

New Requirements for Gmail and Yahoo Bulk Senders

Gmail and Yahoo have recently added monumental policy updates for bulk senders. Here’s everything you need to know about the new...

Leana Yang December 14, 2023  •  3 min read