The Emailable Blog

Why Your Brand Needs a Verified Mark Certificate (VMC) or Common Mark Certificate (CMC)

In today’s digital-first world, email remains a critical communication tool for businesses and individuals alike. But, with that power...

In today’s digital-first world, email remains a critical communication tool for businesses and individuals alike. But, with that power comes the ever-growing challenge of security, authenticity, and trust. Brands face an ongoing struggle to ensure their communications are not...

Jarrett Lusso October 10, 2024  •  2 min read

How to improve email deliverability for 2024 (Expert Guide)

Content is not the problem. The biggest misconception when it comes to maximizing email deliverability is to solely focus on optimizing...

Jacqueline Lavergne August 5, 2024  •  5 min read

Email Authentication 101: DMARC, SPF, and DKIM

Email authentication has always been one of the most important factors impacting deliverability. Due to Google’s recent changes however...

Jacqueline Lavergne July 30, 2024  •  4 min read

Emailable is now SOC 2 Type II Certified

This milestone underscores Emailable’s dedication to maintaining the highest standard of data security, availability, processing...

Leana Yang July 10, 2024  •  1 min read

What is a seed list and how does it improve email deliverability?

What is a seed list? A seed list is a monitored set of email addresses that helps you track your inbox placement. If you’re wondering...

Leana Yang June 19, 2024  •  2 min read

Increase the value of your email list by enriching data and keeping it clean

The average email list decays 2% every month. That means if you're not cleaning and verifying your contacts on a daily basis, your data...

Leana Yang February 9, 2024  •  2 min read

New Requirements for Gmail and Yahoo Bulk Senders

Gmail and Yahoo have recently added monumental policy updates for bulk senders. Here’s everything you need to know about the new...

Leana Yang December 14, 2023  •  3 min read

How Yahoo Emails Impact Deliverability and Sender Reputation

Over the past decade, Yahoo Mail's policies have evolved. More recently, this directly impacts the ability to classify their email...

Leana Yang September 7, 2023  •  1 min read

Email Deliverability: Common Challenges and How to Overcome Them

Picture this: You've just poured your heart and soul into creating an email campaign that you're certain will blow your audience away...

Fernanda Moura June 26, 2023  •  3 min read

How to Increase Brand Awareness Using Email Marketing?

Hey there, fellow marketer! Are you struggling to get your brand in front of your target audience? Do you feel like your marketing...

Fernanda Moura June 21, 2023  •  3 min read

Reducing Bounce Rates: How Email Verification Improves Retail Campaign Performance

Email verification plays a crucial role in reducing bounce rates by identifying and removing invalid or non-existent email addresses...

Kat Garcia June 15, 2023  •  4 min read

5 Steps for Successful Lead Generation Strategy

The ability to attract and convert prospects is what sets apart businesses paving the way forward and those left in the dust. A...

Kat Garcia June 12, 2023  •  6 min read

5 Effective Email Marketing Strategies to Generate More Sales

Email marketing has become one of the most effective ways of digital marketing and has strengthened its position rapidly. Email users...

Luiza Zeccer June 7, 2023  •  5 min read

10 Email Marketing Skills to Learn

A lot has changed since the global pandemic, jobs, careers, and work priorities have shifted quite a lot and the move towards remote...

Luiza Zeccer June 2, 2023  •  8 min read

The Importance of Email Verification in Retail: Ensuring Deliverability and Improving ROI

In today’s digital age, email marketing has emerged as a powerful tool for businesses, no matter the niche you work in. Email...

Kat Garcia May 22, 2023  •  6 min read

Healthy Email List Increases Revenue for Retailers

Do you think it’s a lot of work to maintain your email list healthy and clean? We know how overwhelming it can be when operating costs...

Fernanda Moura May 16, 2023  •  4 min read

How To Optimize Touchpoints And Build A Loyal Customer Base

In the ever-evolving world of business, customer loyalty has always been critical. Since customers have a wide selection of offers to...

Luiza Zeccer May 10, 2023  •  8 min read

How to Create a Killer Welcome Email Series That Converts Subscribers into Customers

Most email marketers are focused on building long and robust email lists by offering different lead magnets and other enticing...

Kat Garcia April 20, 2023  •  8 min read

How to Leverage the Power of Email Automation to Streamline Your Marketing Efforts

It’s inevitable, in every marketer’s career, at some point it feels like there are just not enough hours in a day to get what needs to...

Kat Garcia April 17, 2023  •  10 min read

A Beginner's Guide to Email Marketing: Everything You Need to Know to Get Started

Welcome! Here, we will guide you through the best practices for email marketing. Email marketing is one of the oldest forms of digital...

Kat Garcia April 11, 2023  •  8 min read

10 Components of a Successful Marketing Email

Email marketing has proven to be one of the most effective tools for businesses to reach and engage with their target audience...

Luiza Zeccer April 7, 2023  •  7 min read