The Emailable Blog

Reach the Inbox with Emailable + TargetBay

Good deliverability is harder to achieve than most teams expect. With constantly changing sender requirements, spam filters evolving...

Good deliverability is harder to achieve than most teams expect. With constantly changing sender requirements, spam filters evolving daily, and user behavior shaping inbox algorithms, simply pressing send is no longer enough. Without the right workflow and tools behind your...

Miguel Nogueira April 15, 2025  •  5 min read

7 Reasons Your Emails Have Poor Open Rates

We know how it feels to craft the perfect email, only to see the open rates fall short. It's a frustrating experience that we can all...

Samir Mohamed March 28, 2025  •  5 min read

Emailable + DataBar: Elevate Email Marketing with Data Enrichment

In today’s data-driven marketing landscape, ensuring your email list is accurate and up-to-date is more critical than ever. Whether...

Emily Jack March 20, 2025  •  2 min read

10 Easy Ways to Boost Your Email Deliverability in 2025

Getting your emails into inboxes is a big deal for any marketing campaign. You can craft the perfect email, but what's the point if it...

Anneliza Rocha March 13, 2025  •  6 min read

Using Emailable & MailGenius to Send Successful Email Campaigns

If done correctly, email marketing is one of the most effective marketing channels available. Not only does it allow you to communicate...

Emily Jack February 28, 2025  •  7 min read

How to lower subscriber acquisition costs with email verification

Email marketing remains a cornerstone of successful business strategies, and its importance continues to grow year after year. To...

Miguel Nogueira February 21, 2025  •  5 min read

Why Email Verification is a Must for SaaS Companies

Email verification is crucial for SaaS companies to ensure customer engagement and effective communication, especially since invalid...

Samir Mohamed February 13, 2025  •  7 min read

Email Deliverability Best Practices to Reach the Inbox in 2025

Email marketing remains a cornerstone of e-commerce. As many digital marketers know, email campaigns are some of the most profitable and...

Miguel Nogueira January 28, 2025  •  3 min read

Ultimate Email Deliverability Guide for Black Friday 2024

Black Friday presents an unparalleled opportunity for businesses to drive sales and engage with customers. However, even the best...

Jarrett Lusso October 23, 2024  •  4 min read

Improve Email Deliverability with Verified Mark Certificates

In today’s digital-first world, email remains a critical communication tool for businesses and individuals alike. Email is one of the...

Jarrett Lusso October 10, 2024  •  5 min read

How to Improve Email Deliverability for 2024 (Expert Guide)

Content is not the problem. The biggest misconception when it comes to maximizing email deliverability is to solely focus on optimizing...

Jacqueline Lavergne August 5, 2024  •  5 min read

Email Authentication 101: DMARC, SPF, and DKIM

Email authentication has always been one of the most important factors impacting deliverability. Due to Google’s recent changes however...

Jacqueline Lavergne July 30, 2024  •  4 min read

Emailable is now SOC 2 Type II Certified

This milestone underscores Emailable’s dedication to maintaining the highest standard of data security, availability, processing...

Leana Yang July 10, 2024  •  1 min read

What is a seed list and how does it improve email deliverability?

What is a seed list? A seed list is a monitored set of email addresses that helps you track your inbox placement. If you’re wondering...

Leana Yang June 19, 2024  •  2 min read

Increase the Value of Your Email List by Enriching Data and Keeping It Clean

The average email list decays 2% every month. That means if you're not cleaning and verifying your contacts on a daily basis, your data...

Leana Yang February 9, 2024  •  2 min read

New Requirements for Gmail and Yahoo Bulk Senders

Gmail and Yahoo have recently added monumental policy updates for bulk senders. Here’s everything you need to know about the new...

Leana Yang December 14, 2023  •  3 min read

How Yahoo Emails Impact Deliverability and Sender Reputation

Over the past decade, Yahoo Mail's policies have evolved. More recently, this directly impacts the ability to classify their email...

Leana Yang September 7, 2023  •  1 min read

Email Deliverability: Common Challenges and How to Overcome Them

Picture this: You've just poured your heart and soul into creating an email campaign that you're certain will blow your audience away...

Fernanda Moura June 26, 2023  •  3 min read

How to Increase Brand Awareness Using Email Marketing?

Hey there, fellow marketer! Are you struggling to get your brand in front of your target audience? Do you feel like your marketing...

Fernanda Moura June 21, 2023  •  3 min read

Reducing Bounce Rates: How Email Verification Improves Retail Campaign Performance

Email verification plays a crucial role in reducing bounce rates by identifying and removing invalid or non-existent email addresses...

Kat Garcia June 15, 2023  •  4 min read

5 Steps for Successful Lead Generation Strategy

The ability to attract and convert prospects is what sets apart businesses paving the way forward and those left in the dust. A...

Kat Garcia June 12, 2023  •  6 min read