You can’t run a business in 2022 without an online presence. Social media is such an essential component of marketing your brand. It’s a great way to promote your products and services, communicate your brand value to your audience, and engage with clients. In addition, digital marketing is among the most effective ways to gain more leads and customers organically.
Unfortunately, creating an efficient digital marketing strategy requires a lot of skill, knowledge, and time researching and studying the market. Moreover, as a business owner who has to take care of daily operations, finances, and management, social media marketing can often take a backseat in your daily schedule, despite its importance. That is is why you need a virtual assistant to take care of the digital marketing aspect of your business and do it well.
Who Is A Virtual Assistant?
A virtual assistant is an individual contractor that you can hire independently or from an outsourcing agency. They are skilled in many different areas, and you can choose the best virtual assistant whose qualifications meet your business needs. From administrative work, finance, and social media, virtual assistants are skilled in taking care of most operations in a business. In this article, we will look closely into the role of a virtual social media assistant.
Why Should I Hire a Virtual Assistant?
Sample this - you are a small business owner just starting on his entrepreneurial journey. Business is looking good, and you are looking for an extra pair of hands to help you take care of the increasing workload. But, at the same time, you also want to be careful and not hire full-time staff amid an unpredictable financial environment.
That is why you should opt for a virtual assistant instead. Firstly, virtual assistants are a lot more affordable than a full-time employee, without compromising on the quality of work. On the contrary, since you work remotely, you can choose from a global talent pool and pick the best possible candidate for your business.
For example, with an outsourcing agency that screens and tests their candidates before hiring, you’re guaranteed to get the top 2% talent in the world for your business!
Another common problem for small business owners is the inconsistency in workload. Understandably, there will be some good months and some bad months as well. With virtual assistants who work on a contract basis, you can upscale and downscale your team according to the requirement at the time. The same won’t be possible with a full-time team.
Tasks I Can Outsource To My Virtual Assistant
So how exactly can a remote social media assistant help boost your company’s growth? You can hire a remote assistant to do an extensive range of digital media.
Search Engine Marketing
Search engine marketing commonly referred to among marketers as SEM is a part of digital marketing that involves bidding on specific keywords by paying for them. It’s very similar to traditional advertising.
A good social media assistant can pick the best keywords to push and advertise. Their experience working in paid ads and knowledge of market trends will be a tremendous asset when running paid marketing campaigns. Additionally, they create detailed reports on ad progress, so you know what works and doesn’t work and where exactly your money is being spent.
Search Engine Optimization
Search Engine Optimization, also known as SEO, is the cheaper alternative to Search Engine Marketing. And when we say more affordable, what we mean is that all you have to spend on is hiring a skilled virtual assistant.
Search Engine Optimization refers to the process of strategically placing keywords in your content to help organically improve your ranking on search engines like Google, Yahoo!, and Bing. Knowing the relevant keywords and how to use them is a science in itself, and you need a qualified person on your team to handle SEO marketing.
Social Media Management
Social media is slowly becoming the sole source of income for many businesses. With the onset of the COVID-19 pandemic, many companies switched to e-commerce, and Instagram shops and Facebook Marketplace are becoming a great platform to showcase your products.
All of these platforms are different and require a different strategic approach. Therefore, you need a talented remote assistant who knows how each platform functions and will create content accordingly. A qualified assistant will learn how to crack each platform’s algorithm and post relevant content according to current digital marketing trends. They will also ensure that your pages are regularly updated, and there is proper community engagement with your audience.
While SEO, SEM, and SMM are great ways to connect and engage with new potential customers, email marketing is the most efficient way to stay connected with your existing, loyal client base.
Email marketing is the process of crafting witty, carefully phrased content with a catchy call-to-action button at the end of each email to redirect customers back to your website. Email marketing campaigns are a great way to announce new launches, offers, and seasonal promotions.
To make sure you are making the most of your email marketing campaigns, your virtual assistant must track the different stages of each campaign. Pressing send on your emails is not the final step; you also need to track your progress after sending them out. With smart tools like Emailable that help track email verification, you can now stay on top of your email marketing deliverability and earn the most ROI on them.
So now you’ve made all this great content for your brand - posts, blogs, infographics, videos, podcasts, and more. So what do you do with them? No one is going to search for your content. You have to bring the content to your audience. That is what content distribution is all about.
A virtual social media assistant will analyze your content and find the best possible channels to distribute them on to find the right audience. A big part of content distribution is constantly being active on various social platforms, creating credibility for your brand, and building a network. That will help attract new audiences and establish you as an industry expert in your field.
Use Social Media To Make An Impact
There’s no denying that social media is a powerful tool that can help boost the growth of your business. With the right people on your team, there’s no stopping you from taking your online presence to new heights.
We hope you found this article useful and understood the value a virtual assistant can bring to your company.