Articles by Anneliza Rocha
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Keeping Customer Data Clean Across Every Tool in Your Sales Stack
Consider a sales rep preparing for a call with a promising lead, only to reach a number that has been disconnected for six months. The...
Consider a sales rep preparing for a call with a promising lead, only to reach a number that has been disconnected for six months. The contact left the company in January. Marketing was never notified, so the lead continued receiving nurture emails. Support was not notified...
July 3, 2026 • 7 min read -
5 Steps to Launch a Successful Email Marketing Campaign
You’ve hopefully read a few of our articles by now, but in case you haven’t, we stress the importance of email marketing. Email...
May 28, 2026 • 10 min read -
How eCommerce Brands Lose Revenue from Invalid Emails
Email marketing is truly one of the most profitable channels in e-commerce. When you get it right, it delivers a consistently higher ROI...
April 14, 2026 • 7 min read -
How to Craft a Powerful Welcome Email Series That Converts Subscribers
Building a big email list is a great start, but it doesn’t guarantee conversions. Think of your list as a room full of people who might...
August 20, 2025 • 6 min read -
Using CRM Email Strategy to Build Customer Loyalty
Remembering that an email list isn’t the same as a relationship; it’s a collection of contacts. While growing your list is valuable...
June 27, 2025 • 6 min read -
10 Easy Ways to Boost Your Email Deliverability in 2025
Getting your emails into inboxes is necessary for any successful marketing campaign. You can craft the perfect email, but what's the...
March 13, 2025 • 6 min read
