Articles by Miguel Nogueira
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Email Deliverability: Common Challenges and How to Overcome Them
Picture this. You just built what feels like the perfect email campaign. You refined the design, polished the copy, split-tested subject...
Picture this. You just built what feels like the perfect email campaign. You refined the design, polished the copy, split-tested subject lines, and finally hit send with full confidence. You expected a wave of opens and replies. Instead, you get silence. No meaningful...
November 17, 2025 • 7 min read -
Ultimate Email Deliverability Guide for Black Friday 2025
Black Friday remains one of the most important shopping events of the year for any company. You might have dazzling offers, compelling...
October 31, 2025 • 5 min read -
The Hidden Cost of Ignoring Email List Hygiene in 2025
Bigger lists feel exciting. You see the numbers climb, your database grows, and it looks like progress. But if your list is full of...
September 23, 2025 • 6 min read -
Email Verification Best Practices
You could write the best email campaign of your life. Perfect copy. Perfect timing. But if you're sending it to a list full of fake...
July 29, 2025 • 6 min read -
The Top 5 Email APIs for Developers in 2025
The right email API can quietly save your product from chaos Email isn’t glamorous. It’s not the part of your product that gets demoed...
June 11, 2025 • 7 min read -
Your 2025 Guide to Dealing with Phishing Emails
Phishing attacks have always been around, but in 2025, they’ve evolved into something else entirely. Forget the poorly worded messages...
May 22, 2025 • 8 min read -
Reach the Inbox with Emailable + TargetBay
Good deliverability is harder to achieve than most teams expect. With constantly changing sender requirements, spam filters evolving...
April 15, 2025 • 6 min read -
How to lower subscriber acquisition costs with email verification
Email marketing remains a cornerstone of successful business strategies, and its importance continues to grow year after year. To...
February 21, 2025 • 6 min read -
Email Deliverability Best Practices to Reach the Inbox in 2025
Email marketing remains a cornerstone of e-commerce. As many digital marketers know, email campaigns are some of the most profitable and...
January 28, 2025 • 4 min read -
What Makes Email Marketing Successful?
Email marketing is fundamental to reaching your target audience effectively. We all understand the importance of it, but what exactly...
January 21, 2023 • 7 min read -
12 Steps To Plan Christmas Email Marketing Campaign
Christmas is a great time to run promotions, special offers and email marketing campaigns.The holiday season is full of people looking...
December 1, 2022 • 7 min read -
9 Signs That You Are Not Targeting Customers Properly in Your Email Campaigns
Email marketing can yield extraordinary results for your marketing campaigns and efforts. Nowadays, more so than ever, customers expect...
October 5, 2022 • 6 min read -
How to Deal With Bounces in Your Campaign?
As a business, we understand that strategizing and executing a successful email marketing campaign is a challenge and it requires hard...
September 15, 2022 • 9 min read -
How to Run an A/B Test in Your Campaign?
It is important to create compelling and engaging content for your customer base, be it a simple call to action on your emails or even...
September 7, 2022 • 8 min read -
4 Reasons Why You Should Worry About Cleaning Your Email List
Nowadays, email marketing is a core component of any digital marketing strategy. Email list cleaning is but a step, albeit essential...
August 15, 2022 • 4 min read -
When is The Best Time to Send an Email Newsletter to Your Audience?
An email newsletter is a message you send to your subscribers with exciting news and updates on your company or product. Your business’s...
June 29, 2022 • 6 min read -
How to Drive Revenue Through Email to Your B2C Marketing Campaigns
Email is the preferred method of communication between companies and customers, in the B2C sector, according to 77% of customers...
May 26, 2022 • 6 min read -
How to Calculate Email Marketing ROI?
In the world of email marketing, one of the most important measurements you can make is the return on investment from your email...
May 19, 2022 • 6 min read -
Best Practices for a Lead Generation Campaign
Finding new leads is essential for your business to grow. Lead generation is the process of utilizing various strategies to identify and...
April 28, 2022 • 8 min read -
7 Steps When Choosing an Email Service Provider
Choosing the right toolkit for your business and your email marketing efforts is one of the most critically important decisions you can...
April 21, 2022 • 6 min read -
Real-Time Email Verification: How It Can Benefit Your Website or App
Email verification is the process through which you determine whether or not an email address is a valid one. Verifying your email lists...
March 31, 2022 • 8 min read -
What Is a Spam Filter and How Does It Work?
Firstly, let’s define exactly what a spam filter is. It’s a complex tool, but it can simply be described as a program that detects...
March 9, 2022 • 9 min read -
What Should Your B2B Email Marketing Campaign Have to Drive Up Sales?
In the universe of business-to-business email marketing a well-defined strategy is the difference between success and failure. Today, we...
February 10, 2022 • 9 min read -
10 Email Marketing Terms You Should Know About
When it comes to email marketing, there’s ample discussion, studies and resources you can fall back on in order to make the most of...
January 27, 2022 • 4 min read
