The Emailable Blog
Thoughts, stories and ideas to boost your email marketing ROI
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Ultimate Email Deliverability Guide for Black Friday 2024
Black Friday presents an unparalleled opportunity for businesses to drive sales and engage with customers. However, even the best...
Black Friday presents an unparalleled opportunity for businesses to drive sales and engage with customers. However, even the best marketing efforts can fall short if your emails don’t make it to the inbox. Ensuring strong email deliverability is essential for a successful...
Jarrett Lusso October 24, 2024 • 4 min read -
How Does Email Verification Impact Your Email Marketing Campaign's ROI?
Email marketing is a crucial resource that you have at your disposal when planning out your marketing efforts. In order for it to be...
Nikita Kukreja October 12, 2024 • 7 min read -
How to Keep Your Bounce Rate Under Control
Are your email marketing campaigns being ruined by bounced emails? Is your sender score being damaged by endless bounces? Is your bounce...
Sean Heilweil October 12, 2024 • 6 min read -
Why Should You Verify Email Addresses?
You probably already know the importance of email marketing for your business, as 30% of sales are generated through email marketing...
Fernanda Moura October 12, 2024 • 7 min read -
Your 8 Step Guide to Increasing Email Conversion Rates
Email marketing can be a tango between you and your customers, but the key to a successful campaign is your email conversion rate...
Kat Garcia October 12, 2024 • 8 min read -
Why Do Your Emails Go to Spam & How to Avoid It
In email marketing, you can send out the most beautifully designed and curated content but your emails are just not getting the...
Kat Garcia October 12, 2024 • 5 min read -
What You Need to Know About Email List Management
Email marketing is still at the top of its game when it comes to ROI. But did you know that the root of email marketing is your list...
Kat Garcia October 12, 2024 • 9 min read -
How to Send An Email That Converts?
Do you offer an amazing product or service but still are not getting responses from your email marketing campaign? It doesn’t matter how...
Fernanda Moura October 12, 2024 • 4 min read -
Disposable Email Address: How It Impacts Your Business
Disposable email addresses (DEAs), are temporary email addresses that are used only for a specific purpose and then discarded. Unlike a...
Kat Garcia October 12, 2024 • 7 min read -
8 Key Email Metrics You Should Be Tracking
There is a lot to plan when it comes to crafting a robust email marketing strategy for your company, but what is the point of it all if...
Nikita Kukreja October 12, 2024 • 7 min read -
Improve Email Deliverability with Verified Mark Certificates
In today’s digital-first world, email remains a critical communication tool for businesses and individuals alike. Email is one of the...
Jarrett Lusso October 11, 2024 • 5 min read -
Increase the Value of Your Email List by Enriching Data and Keeping It Clean
The average email list decays 2% every month. That means if you're not cleaning and verifying your contacts on a daily basis, your data...
Leana Yang October 11, 2024 • 2 min read -
How to Improve Email Deliverability for 2024 (Expert Guide)
Content is not the problem. The biggest misconception when it comes to maximizing email deliverability is to solely focus on optimizing...
Jacqueline Lavergne October 11, 2024 • 5 min read -
Emailable is now SOC 2 Type II Certified
This milestone underscores Emailable’s dedication to maintaining the highest standard of data security, availability, processing...
Leana Yang July 30, 2024 • 1 min read -
Email Authentication 101: DMARC, SPF, and DKIM
Email authentication has always been one of the most important factors impacting deliverability. Due to Google’s recent changes however...
Jacqueline Lavergne July 30, 2024 • 4 min read -
What is a seed list and how does it improve email deliverability?
What is a seed list? A seed list is a monitored set of email addresses that helps you track your inbox placement. If you’re wondering...
Leana Yang July 30, 2024 • 2 min read -
Best Practices for Using Images in Emails
Emails in your email sequences have the ability to help you stand out from the crowd. Sometimes it feels as if, as email marketers, all...
Luiza Zeccer May 15, 2024 • 5 min read -
Why Does Cleaning Your Email Lists Improve your Sales
Let’s dive deep into the value of email list cleaning. You may wonder how a small detail of your email marketing strategy can make such...
Kat Garcia April 22, 2024 • 8 min read -
What To Know Before Sending Customer Retention Emails
Customer retention is one of the most crucial aspects of your business, any business in fact relies heavily on customer retention. If...
Kat Garcia April 22, 2024 • 9 min read -
What Is CRO for Your Email Marketing Campaign?
CRO, or Conversion Rate Optimization, is a method of increasing the number of website visitors who take the desired action. In marketing...
Kat Garcia April 22, 2024 • 7 min read -
When is The Best Time to Send an Email Newsletter to Your Audience?
An email newsletter is a message you send to your subscribers with exciting news and updates on your company or product. Your business’s...
Miguel Nogueira April 22, 2024 • 5 min read