The Emailable Blog

Stop Losing Revenue: Modeling Email List Decay and ROI

Email is one of the highest ROI channels in digital marketing. But there’s a quiet force working against it every single day. Even if...

Email is one of the highest ROI channels in digital marketing. But there’s a quiet force working against it every single day. Even if you don’t send a campaign, you don’t change your strategy or your acquisition numbers look strong. Your email list is decaying. And most...

Priscilla Rocha February 17, 2026  •  6 min read

Email Deliverability Rate: Why Is It Important & How to Improve Yours

When it comes to email marketing success, the most fundamental question isn’t whether you sent an email, it’s whether that email...

Priscilla Rocha January 30, 2026  •  5 min read

Why No One Can Detect Spam Traps

Spam traps make email marketers nervous. They’re invisible, unpredictable, and can quietly harm deliverability in ways that are...

Samir Mohamed January 20, 2026  •  6 min read

Christmas Email Campaigns: What Worked and How to Improve

Christmas is always one of the most intense moments of the year for email marketing. By the time December rolls around, inboxes are...

Priscilla Rocha December 31, 2025  •  6 min read

Do’s and Don’ts of Email Deliverability

Email marketers spend countless hours perfecting their designs, polishing subject lines, and crafting campaigns that feel personal and...

Samir Mohamed December 15, 2025  •  6 min read

Email Deliverability: Common Challenges and How to Overcome Them

Picture this. You just built what feels like the perfect email campaign. You refined the design, polished the copy, split-tested subject...

Miguel Nogueira November 17, 2025  •  6 min read

Ultimate Email Deliverability Guide for Black Friday 2025

Black Friday remains one of the most important shopping events of the year for any company. You might have dazzling offers, compelling...

Miguel Nogueira October 31, 2025  •  5 min read

7 Ways to Handle Email Bounces

Email marketing remains one of the most powerful tools for driving engagement, building relationships, and generating revenue. However...

Samir Mohamed October 15, 2025  •  10 min read

The Hidden Cost of Ignoring Email List Hygiene in 2025

Bigger lists feel exciting. You see the numbers climb, your database grows, and it looks like progress. But if your list is full of...

Miguel Nogueira September 23, 2025  •  5 min read

Stop Wasting Sales Emails: Read This Before Sending Your Next Campaign

Sales emails still work, but not the way they used to. In 2025, buyers are busier, inboxes are fuller, and attention is harder to earn...

Samir Mohamed September 9, 2025  •  8 min read

The Ultimate Guide to Keeping Your Emails Out of Spam

What Is Spam? Spam is any unsolicited, irrelevant, or inappropriate email sent to a recipient without their permission. It often shows...

Samir Mohamed August 28, 2025  •  9 min read

How to Craft a Powerful Welcome Email Series That Converts Subscribers

Building a big email list is a great start, but it doesn’t guarantee conversions. Think of your list as a room full of people who might...

Anneliza Rocha August 20, 2025  •  6 min read

Email Verification Best Practices

You could write the best email campaign of your life. Perfect copy. Perfect timing. But if you're sending it to a list full of fake...

Miguel Nogueira July 29, 2025  •  5 min read

Top 10 Reasons Why Your Email List Data Goes Bad

Did you know that nearly 2% of your email list decays every month? This means that over 20% of the emails on your list become...

Samir Mohamed July 10, 2025  •  9 min read

Using CRM Email Strategy to Build Customer Loyalty

Remembering that an email list isn’t the same as a relationship; it’s a collection of contacts. While growing your list is valuable...

Anneliza Rocha June 27, 2025  •  5 min read

The Top 5 Email APIs for Developers in 2025

The right email API can quietly save your product from chaos Email isn’t glamorous. It’s not the part of your product that gets demoed...

Miguel Nogueira June 11, 2025  •  7 min read

Your 2025 Guide to Dealing with Phishing Emails

Phishing attacks have always been around, but in 2025, they’ve evolved into something else entirely. Forget the poorly worded messages...

Miguel Nogueira May 22, 2025  •  7 min read

Mastering Email Engagement In 2025

What Is Email Engagement? When we look at email engagement, we’re looking at the level of a recipient's interactions with the emails...

Samir Mohamed May 2, 2025  •  7 min read

Reach the Inbox with Emailable + TargetBay

Good deliverability is harder to achieve than most teams expect. With constantly changing sender requirements, spam filters evolving...

Miguel Nogueira April 15, 2025  •  5 min read

7 Reasons Your Emails Have Poor Open Rates

We know how it feels to craft the perfect email, only to see the open rates fall short. It's a frustrating experience that we can all...

Samir Mohamed March 28, 2025  •  5 min read

Emailable + DataBar: Elevate Email Marketing with Data Enrichment

In today’s data-driven marketing landscape, ensuring your email list is accurate and up-to-date is more critical than ever. Whether...

Emily Jack March 20, 2025  •  2 min read