Can Email Verification Help Your Business Save Money?

Avatar for Luiza Zeccer Luiza Zeccer
Avatar for Luiza Zeccer Luiza Zeccer

March 14, 2023

3 min read

Can Email Verification Help Your Business Save Money?

Email marketing is a highly effective way to reach out to potential customers and promote products or services. However, the success of email campaigns largely depends on the accuracy and quality of the email list. Inaccurate or outdated email addresses can negatively impact the deliverability of email campaigns, resulting in lower open rates, click-through rates, and conversion rates. This is why email verification is essential to ensure that email lists are clean, accurate, and up to date.

In addition to improving the effectiveness of email campaigns, email verification can also save businesses a significant amount of money in their marketing budget. Let’s take a closer look at how email verification can help your business save money.

Why Does Email Verification Help Your Business Save Money?

Reduced Email Bounce Rates

One of the primary benefits of email verification is the reduction of email bounce rates. When an email is sent to an invalid or non-existent email address, it is returned to the sender, resulting in a bounce. Why should you worry about that? High bounce rates can negatively impact the sender’s reputation and lead to future emails being marked as spam – and that’s something you want to avoid at all costs.

So, it’s safe to say that email verification can identify and remove invalid email addresses, reducing the number of bounces and protecting the sender’s reputation. But I’m pretty sure you already figured that.

What you don’t know is how much this can save. That’s the financial question almost none thinks about. Let’s dive into it: the cost of sending emails to invalid email addresses can quickly add up. For example, if a business sends an email to 10,000 invalid email addresses at a cost of $0.05 per email, they would waste $500 on ineffective email campaigns. That’s why by reducing bounce rates through email verification, you can save a significant amount of money on your email marketing campaigns.

Improved Email Deliverability

Email verification also helps to improve email deliverability rates by ensuring that emails are sent to valid and active email addresses. This can result in higher open rates and click-through rates, leading to more successful email campaigns.

Again, how much can this save? A higher email deliverability rate means that more emails are reaching potential customers, resulting in a higher return on investment (ROI) for marketing campaigns. For example, if a business sends an email campaign to 10,000 valid email addresses and achieves a 10% open rate and 5% click-through rate, they would generate 500 conversions. However, if their email deliverability rate is low, and only 50% of the emails reach the intended recipients, they would only achieve 250 conversions. By improving email deliverability rates through email verification, businesses can save money on their marketing budget and achieve a higher ROI.

Why is Emailable The Best Email Verification Solution To Help You Improve Your Email Marketing Campaign ROI?

Ok, so you are convinced that email verification can help you save your marketing budget and improve your email marketing campaigns but how can you be sure which solution to use?

There are several email checker solutions available in the market that can help verify the validity of email addresses, and a simple search on Google will show this. However, Emailable stands out as the best email checker solution – and that is for several reasons:

  • High Accuracy: Emailable uses advanced algorithms to check the validity of email addresses, which helps ensure high accuracy rates. With a 99% accuracy rate, Emailable can identify invalid or non-existent email addresses, as well as catch common typos and syntax errors.
  • Easy to Use: Emailable is easy to use and does not require any technical expertise. All you need to do is upload your email list or enter the email addresses you want to verify, and Emailable will take care of the rest.
  • Affordable Pricing: Emailable offers affordable pricing plans that are suitable for businesses of all sizes. Whether you have a small email list or a large one, you can find a plan that fits your budget.
  • Quick Turnaround Time: Emailable has a fast turnaround time, which means you can verify your email list quickly and get started with your email marketing campaigns right away.
  • Advanced Features: Emailable offers several advanced features that can help you optimize your email marketing campaigns. These features include the ability to detect disposable email addresses, identify catch-all email addresses, and validate email addresses in real-time.
  • Excellent Customer Support: Emailable provides excellent customer support, with a dedicated support team that is available to answer your questions and provide assistance whenever you need it.

In conclusion, if you want to ensure the quality of your email list and save you marketing budget by improving your email marketing campaigns Emailable is the solution you need.

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