It’s not news to you that the COVID-19 pandemic significantly changed consumer spending habits and contributed to online shopping turning into an irreversible routine. From grocery to luxury items, there’s no limit on what you can buy online. According to Statista, there were over 2 billion online global buyers in 2021. Thinking about that, we’ve put together a few tips to increase your online sales.
7 steps to increase online sales
Understand your target audience to increase online sales
The more you know your audience, the more you will know how to meet their needs. You can identify preferences and purchasing patterns by using tools like Google Analytics to come up with strategies around that demographic database.
Be as accessible as possible to your customers
Salesforce Research shows that a positive customer service experience makes 92% of consumers more likely to make another purchase. So, make your customer support reachable and helpful. By adding a chat feature, for instance, you will make it easier for your customer to reach out to you.
Invest in email marketing
Email marketing has proven to be the most effective, returning an impressive $36 for every $1 invested. If you’re looking for helpful strategies to improve your campaign, you will enjoy our other article 5 Steps to Launch a Successful Email Marketing Campaign.
Keep your email list up to date
To guarantee your email marketing campaign will launch successfully you will need to have an accurate contact list with emails that will not bounce. To clean up and optimize your list you can use an email checker like Emailable. If you want to go even beyond, you can use real-time verification on your website, preventing bad emails from subscribing to your list.
Make your product/service easy to purchase
Make navigating your page as easier as possible. Too many steps until the check-out or a poorly developed website can harm the customer experience and can even make them give up to purchase.
Three out of four consumers say they purchase on their mobile devices because it saves time. Make sure your web page and marketing campaign is mobile-optimized and again, an easy check-out process.
Make your brand findable and be present on social media
There were 4.62 billion social media users around the world in January 2022. This means over 58% of the world’s total population. So, with the right tools and strategies, like Inbound Marketing, the sales opportunities are huge when you’re present on these platforms. Think that the bigger your presence is on the web the higher your chances are to be found by your targeted audience. Try to create relevant content on social media to show how your service or product will benefit them while building your reputation as a brand and bringing your brand to the top in the search ranking. There’s no shortage of options when it comes to announcing your business out there, you can post videos, news articles, webinars, and e-books to blog posts and so on.
Wrapping it up
- Know your targeted audience to better meet their expectations
- Have a good and reachable customer service
- Email marketing sent to an up-to-date and clean email list will significantly increase your ROI
- Make your customers happy by offering an easy and enjoyable experience
- Social media is a huge pool to be explored and proven to be worth your engagement
- Build your brand and make it findable. Advocate for your business and create relevant and useful content to show your audience how amazing your business is!