Email marketing is one of the most effective digital marketing strategies to reach your target audience and increase your sales. Unlike social media, email allows you to connect directly with potential customers, delivering relevant and personalized content directly to their inboxes.
There are several ways to use email marketing as a strategy for your business, and that's what we're going to talk about next. Let's dive in.
6 Strategic Ways to Use Email Marketing for Your Company
One of the most common ways to use email marketing is to increase sales. You can send promotional or discount campaigns to encourage your customers to buy more of your products or services. Additionally, you can also send emails with product recommendations or personalized offers based on your customers' purchase history.
To do this, it's important to have a behavioral history of your email address list. This way, you'll be able to segment different types of emails. For example, if you have an e-commerce store for women's clothing and want to boost sales of winter clothes as summer comes to an end, you can implement a few strategies:
- Email with tips on how to mix and match basic winter pieces, linking to a blog article with a virtual "showcase" that allows customers to click and purchase the featured item.
- Email with suggestions for complementary winter pieces to the ones the customer recently purchased.
- Promotional email, such as "buy 1, get 50% off the second piece," and so on.
2. Re-engage churned customers
Churned customers are those who have stopped doing business with you for some reason. While it's common in any type of business, having a high churn rate is not desirable, and it may indicate issues such as poor service or product quality, lack of perceived value, or a bad user experience, among others.
However, even though churned customers are expected, all is not lost: you can reengage them using email marketing. How? You can send personalized campaigns with incentives, such as exclusive discounts, to encourage these customers to reengage with your brand.
3. Increase average order value
Sales are going well, but you want to increase the profit margin on each order? Another way to use email marketing is by increasing the average order value. This can be done through upsell or cross-sell campaigns. For example, if a customer has purchased a specific product on your website, you can send an email recommending a complementary product.
4. Deliver relevant content
Email marketing is not just about promotions and sales. You can also use this strategy to deliver relevant content to your target audience. For instance, you can send a weekly newsletter with the latest news and trends in your industry or a free e-book that helps your customers solve a specific problem.
5. Promote events
If you're organizing an event, email marketing can be a great way to promote it. One of the promotional strategies can be to send personalized invitations and event information to your customers, along with reminders leading up to the event.
6. Get customer feedback
Email marketing can also be used to gather feedback from your customers. For example, you can send a satisfaction survey to better understand their needs and expectations. Based on this information, you can adjust your marketing strategies and enhance the customer experience. To incentivize your audience to respond to the survey, you can offer a discount on their next purchase, for instance.
Additional Email Marketing Best Practices
In addition to these six ways to use email marketing, there are some best practices you should follow to ensure the success of your campaign. After all, having a well-designed strategy is pointless if your emails don't reach your customers' inboxes.
- Get permission to send: Before sending emails to your list, make sure you have obtained permission. This helps prevent your emails from being marked as spam and increases the likelihood of your recipients opening and engaging with your emails. So, as tempting as it may seem, buying ready-made email lists is not an option if you want to ensure engagement and maintain your sending reputation.
- Choose a clear and relevant subject: The email subject line is the first thing your recipients see. Make sure to choose a clear and relevant subject that grabs their attention and indicates the content of the email.
- Personalize your emails: Personalization can significantly increase the open and response rates of your emails. Be sure to include the recipient's name in the email body and segment your lists based on demographic and behavioral data.
- Use clear and concise language: Keep your emails simple and direct. Use clear and easy-to-understand language to avoid confusion and ensure your recipients understand the message you're trying to convey.
- Include a call-to-action: Include a clear and relevant call-to-action in your emails to encourage recipients to take a specific action, such as making a purchase, scheduling a consultation, or downloading a resource. You can include a button at the end of the email or text/image links that direct the user to your website.
- Optimize your emails for mobile devices: More and more people are reading emails on mobile devices. Make sure your emails are optimized for mobile devices, so they can be easily read and responded to on any device.
- Track and measure your results: Tracking and measuring your email marketing results is crucial to understand what's working and what needs adjustment. Analyze metrics such as open rate, click-through rate, and conversions to optimize your email campaigns in the future.
- Regularly check your lists: It's important to keep your email lists updated and clean. This means removing contacts who are no longer engaged with your brand and ensuring your emails are not being sent to invalid or nonexistent addresses. To ensure that your email marketing campaigns are only sent to real users, you can use an email verification solution like Emailable. With a simple and quick process, you can have the assurance that your campaigns will reach your real customers without harming your domain reputation.
Why choose Emailable as your email verifier?
Now that you know how to leverage email marketing for your benefit, it's time to choose the best email verification solution for your business. Emailable is a market leader that offers:
- Accuracy: We work with a high accuracy rate in email verification, ensuring that you obtain a list of valid and active emails.
- Speed: Emailable can verify thousands of emails in just minutes, allowing you to easily check large email lists.
- User-friendly API: Emailable provides an easy-to-use API that allows you to integrate email verification directly into your email sending process.
- Affordable pricing: Quality and affordable pricing are guaranteed with Emailable. This way, you can ensure the cleanliness and deliverability of your campaigns with the best cost-effectiveness.
- Customer support: If you need assistance, we're here for you. Emailable offers excellent customer support with a team of email marketing experts ready to help you with any questions or issues that may arise.
See how it's possible with best practices and a well-designed strategy to use email marketing as a growth tool for your business? If you have any questions about how email verification can help increase the ROI of your email marketing campaigns, just let us know!