What to Know Before Sending Out Sales Emails

Avatar for Luiza Zeccer Luiza Zeccer
Avatar for Luiza Zeccer Luiza Zeccer

March 15, 2022

5 min read

What to Know Before Sending Out Sales Emails

It’s no secret that the best way to increase your email marketing ROI is by making sure that your emails are first opened. It would be pretty difficult to reach your goals if your emails are continuously being ignored. This article will explain the best ways to make sure that your emails are delivered and opened.

There are many ways that sales emails can be beneficial and lucrative for your business. If you are interested in learning more, make sure to keep an eye out for our blog posts. This is where you will find the best practices, useful information, and secret tricks of the trade to enhance your email marketing. We are very passionate about email marketing and know our resources would be a great tool.

Sales email best practices

Email marketing sometimes can come with a negative reputation. One of the most common misconceptions is that email marketing is just spam. Email marketing is much more than spam, it is the gateway between your business and its customers. Some emails could become spammy but those practices are not welcome here. We strive to teach the best and most effective ways of email marketing, which will actually be a value to your customers. Do not let these misconceptions of email marketing deter you from your campaigns. The main idea is that if you follow these steps, then you will be more likely to achieve your goals and convert more leads.

Craft your subject lines

The first thing your recipients read is your subject line. It is your first interaction with your customers. Make sure your subject lines are simple, understandable, and not too long. One of the best ways to get a customer’s attention is to personalize your subject lines. Additionally, try making a habit of A/B testing your email’s subject lines. This way you can see which subject lines resonate the most with your customers.

A great example would be to test multiple hypotheses you may have. You can do this simultaneously based on the information you have on your customers and prospects. You can make educated guesses on what information they are most likely going to respond to and which will have better results. Even if you don’t know where to begin with A/B testing, try starting with the subject lines. Address frequently asked questions, or provide an incentive that would give people more reason to click.

Start with a bang

Inboxes are cluttered, we know that your own inbox is constantly receiving email marketing so your customers’ is no different. Additionally, people have a short attention span and with their screens being inundated with information, emails, and pop ups, it’s difficult to keep up. When you are constantly receiving content and information, you want to be able to prioritize whatever is relevant and helpful for you. So make sure that the emails you send out reflect that. Grab your reader’s attention with your first lines.

Hook your readers by having a strong, creative, and engaging line to encourage communication and replies. Try your best to avoid cliches (no matter how catchy they may be). The standard opening line is to introduce yourself but try something new. Tell them something that they would have a positive response to. Do some research to use statistics or facts that showcase your knowledge and how it benefits your recipient. We do not want the typical sales emails. You can congratulate them on a recent accomplishment or mention their latest LinkedIn post.

Be helpful

Onto the body of your email. You’ve already gotten a reader’s attention with your subject line, and hooked them with your first sentences. Now, let’s talk about the body of your email. Starting with the tone of your voice and ending with a call to action. It is crucial to construct the body of your email in a way that sells your main idea. It is also important to focus on delivering a message that would actually help your recipient.

Make sure that your email is engaging by asking questions that a recipient can respond to. You’re trying your best to convince them to give you some sort of interaction such as the status of a project they’re working on where you then can introduce your product or service that would be helpful to them.

Don’t skip the CTA

Never skip your call to action. Some email marketers do not see the value of having a CTA in their emails because they see them more as email marketing versus sales. In some cases, that may be correct. Although an email to you may be clear and understandable, most recipients scan and only look at the keywords and big-picture ideas. Having a call to action in the body or at the end of your content will increase the likelihood that you will get some replies or interactions.

You can ask them to schedule a call or invite them to ask you questions, send a request, or more information on a particular topic. But by doing so, you’re giving your recipients something actionable to do. Make it easy for them to know what their next steps are by providing them with a clear and actionable CTA. This not only helps them but helps you in the long run.

Showcase yourself

Signing off is where you will highlight some options for prospects to get in touch with you. You also can use your signature to build credibility. If you include your company’s website, and your LinkedIn profile, recipients will be able to research you and your company. They will feel more comfortable doing business with you because they know that you are a reputable source and are legitimate. People respond more and interact with people, not computer-generated or automated emails.

If you’re sending emails from Outlook or similar platforms, set up your signature before deploying any email campaigns. This way you know that every recipient will receive your email signature. And then you only need to program once and focus your other aspects on your email content and campaign strategy.


Unfortunately, sales emails and email marketing get a bad rap. But the best practices we’ve outlined are here to help you grow your campaigns and see a more successful ROI. Like most users, your prospects will only allocate a few seconds to your emails so make sure that you pay attention to:

  • Make sure your subject lines stand out from the crowd. Constantly test your different variations until you find something that works and meets your goals.
  • Do not be presumptuous and assume that all prospects are the same. Not everyone is going to respond to the same content. Work on creating an opening line that grabs attention and builds as your email continues.
  • Help your recipients reply to your emails by asking questions or proposing a call.
  • Make sure that you are visible and include as much relevant information as possible in your email signature.

Furthermore, learn how our email verification can help you get the most out of your sales email and protect deliverability and reputation.

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