The Emailable Blog
Thoughts, stories and ideas to boost your email marketing ROI
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Best Practices for Using Images in Emails
Images have become a core component of modern email marketing. From product showcases and banners to infographics and personalized...
Images have become a core component of modern email marketing. From product showcases and banners to infographics and personalized graphics, visuals help marketers capture attention quickly and communicate ideas more efficiently than text alone. However, images also...
Samir Mohamed February 26, 2026 • 6 min read -
Stop Losing Revenue: Modeling Email List Decay and ROI
Email is one of the highest ROI channels in digital marketing. But there’s a quiet force working against it every single day. Even if...
Priscilla Rocha February 17, 2026 • 6 min read -
Email Deliverability Rate: Why Is It Important & How to Improve Yours
When it comes to email marketing success, the most fundamental question isn’t whether you sent an email, it’s whether that email...
Priscilla Rocha January 30, 2026 • 5 min read -
Why No One Can Detect Spam Traps
Spam traps make email marketers nervous. They’re invisible, unpredictable, and can quietly harm deliverability in ways that are...
Samir Mohamed January 20, 2026 • 6 min read -
Christmas Email Campaigns: What Worked and How to Improve
Christmas is always one of the most intense moments of the year for email marketing. By the time December rolls around, inboxes are...
Priscilla Rocha December 31, 2025 • 6 min read -
Do’s and Don’ts of Email Deliverability
Email marketers spend countless hours perfecting their designs, polishing subject lines, and crafting campaigns that feel personal and...
Samir Mohamed December 15, 2025 • 6 min read -
Email Deliverability: Common Challenges and How to Overcome Them
Picture this. You just built what feels like the perfect email campaign. You refined the design, polished the copy, split-tested subject...
Miguel Nogueira November 17, 2025 • 6 min read -
Ultimate Email Deliverability Guide for Black Friday 2025
Black Friday remains one of the most important shopping events of the year for any company. You might have dazzling offers, compelling...
Miguel Nogueira October 31, 2025 • 5 min read -
7 Ways to Handle Email Bounces
Email marketing remains one of the most powerful tools for driving engagement, building relationships, and generating revenue. However...
Samir Mohamed October 15, 2025 • 10 min read -
The Hidden Cost of Ignoring Email List Hygiene in 2025
Bigger lists feel exciting. You see the numbers climb, your database grows, and it looks like progress. But if your list is full of...
Miguel Nogueira September 23, 2025 • 5 min read -
Stop Wasting Sales Emails: Read This Before Sending Your Next Campaign
Sales emails still work, but not the way they used to. In 2025, buyers are busier, inboxes are fuller, and attention is harder to earn...
Samir Mohamed September 9, 2025 • 8 min read -
The Ultimate Guide to Keeping Your Emails Out of Spam
What Is Spam? Spam is any unsolicited, irrelevant, or inappropriate email sent to a recipient without their permission. It often shows...
Samir Mohamed August 28, 2025 • 9 min read -
How to Craft a Powerful Welcome Email Series That Converts Subscribers
Building a big email list is a great start, but it doesn’t guarantee conversions. Think of your list as a room full of people who might...
Anneliza Rocha August 20, 2025 • 6 min read -
Email Verification Best Practices
You could write the best email campaign of your life. Perfect copy. Perfect timing. But if you're sending it to a list full of fake...
Miguel Nogueira July 29, 2025 • 5 min read -
Top 10 Reasons Why Your Email List Data Goes Bad
Did you know that nearly 2% of your email list decays every month? This means that over 20% of the emails on your list become...
Samir Mohamed July 10, 2025 • 9 min read -
Using CRM Email Strategy to Build Customer Loyalty
Remembering that an email list isn’t the same as a relationship; it’s a collection of contacts. While growing your list is valuable...
Anneliza Rocha June 27, 2025 • 5 min read -
The Top 5 Email APIs for Developers in 2025
The right email API can quietly save your product from chaos Email isn’t glamorous. It’s not the part of your product that gets demoed...
Miguel Nogueira June 11, 2025 • 7 min read -
Your 2025 Guide to Dealing with Phishing Emails
Phishing attacks have always been around, but in 2025, they’ve evolved into something else entirely. Forget the poorly worded messages...
Miguel Nogueira May 22, 2025 • 7 min read -
Mastering Email Engagement In 2025
What Is Email Engagement? When we look at email engagement, we’re looking at the level of a recipient's interactions with the emails...
Samir Mohamed May 2, 2025 • 7 min read -
Reach the Inbox with Emailable + TargetBay
Good deliverability is harder to achieve than most teams expect. With constantly changing sender requirements, spam filters evolving...
Miguel Nogueira April 15, 2025 • 5 min read -
7 Reasons Your Emails Have Poor Open Rates
We know how it feels to craft the perfect email, only to see the open rates fall short. It's a frustrating experience that we can all...
Samir Mohamed March 28, 2025 • 5 min read