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Thoughts, stories and ideas to boost your email marketing ROI
Are your email marketing campaigns being ruined by bounced emails? Is your sender score being damaged by endless bounces? Is your bounce...
Are your email marketing campaigns being ruined by bounced emails? Is your sender score being damaged by endless bounces? Is your bounce rate over 2%? Your company’s email marketing strategy might be in danger. As Globo Gym’s successful small business owner, White Goodman...
Your email deliverability plays a huge part in the success of your marketing campaigns. Email deliverability is the measurement of how...
Setting, tracking, and achieving goals are some of the principal activities in digital marketing. All marketers understand that...
Emails in your email sequences have the ability to help you stand out from the crowd. Sometimes it feels as if, as email marketers, all...
No one likes completing paperwork or filling out endless forms. However, there are several ways you can improve the customer experience...
One of the most important aspects of any business is moving your customers through the sales funnel. Knowing the basics and fundamentals...
Getting started in email marketing can feel like learning how to speak a new language. At some point, the industry jargon starts...
Did you know that you can gain even more contacts and grow your email list through LinkedIn? LinkedIn, created in 2002 in Mountain...
Do you want to write a great promotional email, and want to make sure that they are converting? Well, you’ve come to the right place...
Who knows email marketing best practices better than Santa Claus? For a man that only works one day a year, he does a great job...
Today’s technological world consists of bings, boops, and zings all coming from text messages, emails, or voice notes. The phrases you...
A recent study from ReturnPath showed that only 79% of permission-based emails actually make it to the desired inboxes. A...
The holiday season is quickly approaching and with Black Friday and Cyber Monday just on the horizon, it’s time to take a look at your...
Understanding your customers’ journey is a key step to building a bigger and better business. Do you know why your customers come to...
Customer retention is something that every successful business should be practicing. It is much more than earning customers’ loyalty. It...
Most businesses have an email subscription to which they send eNewsletters and monthly or weekly emails. Growing your email list and...
Customer engagement can be one of the most daunting tasks for marketers today. But why? Increasing customer engagement and maintaining...
The best email marketing is when you are able to get a subscriber to do what you want, by clicking on your call to action (CTA). This is...
Having a clean email list means that user regularly checks their contact list and updates it to maintain the most up-to-date...
Email marketing mistakes can happen now and again, but your job as a marketer and entrepreneur is to make sure you know which are the...
Email marketing can be a tango between you and your customers, but the key to a successful campaign is your email conversion rate...