The Emailable Blog
Thoughts, stories and ideas to boost your email marketing ROI
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How Does Email Verification Impact Your Email Marketing Campaign's ROI?
Email marketing is a crucial resource that you have at your disposal when planning out your marketing efforts. In order for it to be...
Email marketing is a crucial resource that you have at your disposal when planning out your marketing efforts. In order for it to be successful, we must work towards boosting marketing campaign ROI. Even today, decades after email’s invention, email marketing remains the...
Nikita Kukreja June 8, 2021 • 7 min read -
How To Create a Brand Voice and Use It in Your Email Campaigns
When reflecting on how customers view your company, it’s common to think about visual communication: logo, colors, and design. However...
Luiza Zeccer June 3, 2021 • 6 min read -
7 Newsletter Ideas to Engage Your Customers
Newsletters are a great way to touch base with your audience, and build a strong relationship with them. It is an important means of...
Nikita Kukreja May 17, 2021 • 7 min read -
Introducing Emailable: Your Choice in Email Deliverability Solutions
Today, we’re announcing the rebranding of Blaze Verify and TheChecker to Emailable. The time has come to take email verification to the...
Sean Heilweil March 22, 2021 • 2 min read -
Improving Email Deliverability with SPF and DKIM
SPF and DKIM are two terms for email authentication mechanisms that many seasoned email marketers don’t understand. While they might...
Jarrett Lusso November 6, 2019 • 2 min read -
CCPA and Email Marketing Guide: Everything you need to know.
Introduction Ever since the Cambridge Analytica and Facebook scandals, people and legislators have become a lot more interested in...
Leesa Minkel and Donata Kalnenaite August 13, 2019 • 5 min read -
Is Email Verification Actually Worth Your Money?
We’ve already discussed the importance of email verification, here’s a quick refresher in case you forgot. But, you may still find...
Kat Garcia July 18, 2019 • 1 min read -
Do’s and Don’ts of Email Deliverability
Whether we like to admit it or not, we’re all guilty of sending out an email campaign to a list with questionable deliverability. There...
Emily Jack July 9, 2019 • 2 min read -
What Is Email Verification, and Why Do I Need It?
Email verification is the process of determining if an email address is good before you send. To give you a better understanding, let’s...
Jarrett Lusso June 24, 2019 • 2 min read -
Why Your Emails Have Poor Open Rates
We know how it feels to craft what seems like the perfect email, only to watch the open rates barely hit the industry average. It...
Leesa Minkel June 17, 2019 • 2 min read -
6 Reasons Email List Data Goes Bad
Did you know that nearly 2% of your email list decays every month? This means that over 20% of the emails on your list become...
Sean Heilweil June 4, 2019 • 2 min read
