Articles by Kat Garcia
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Reducing Bounce Rates: How Email Verification Improves Retail Campaign Performance
Email verification plays a crucial role in reducing bounce rates by identifying and removing invalid or non-existent email addresses...
Email verification plays a crucial role in reducing bounce rates by identifying and removing invalid or non-existent email addresses from an email list. What are email bounce rates and why are they an important metric to track?Email bounce rates refer to the percentage of...
June 15, 2023 • 5 min read -
5 Steps for Successful Lead Generation Strategy
The ability to attract and convert prospects is what sets apart businesses paving the way forward and those left in the dust. A...
June 12, 2023 • 7 min read -
The Importance of Email Verification in Retail: Ensuring Deliverability and Improving ROI
In today’s digital age, email marketing has emerged as a powerful tool for businesses, no matter the niche you work in. Email...
May 22, 2023 • 7 min read -
How to Leverage the Power of Email Automation to Streamline Your Marketing Efforts
It’s inevitable, in every marketer’s career, at some point it feels like there are just not enough hours in a day to get what needs to...
April 17, 2023 • 11 min read -
A Beginner's Guide to Email Marketing: Everything You Need to Know to Get Started
Welcome! Here, we will guide you through the best practices for email marketing. Email marketing is one of the oldest forms of digital...
April 11, 2023 • 9 min read -
Why Is Email Follow-up Important For Your Marketing Campaigns?
Email marketing consists of many levels. To get started you would send out cold emails, where it’s the first time you communicate with...
March 27, 2023 • 6 min read -
How to Re-Engage Your Email Subscribers
Every marketing team should know how valuable their email marketing strategies are. Many have worked tirelessly to build an email list...
March 21, 2023 • 7 min read -
4 Steps to Organizing Your Email Marketing Funnels
As an email marketer knows, moving your customers down the funnel can be a slow and daunting process. The main goal is to grow your...
February 1, 2023 • 9 min read -
How To Maximize Your Email Campaign Outreach
Email marketing feels seemingly endless in terms of how to have a successful outreach campaign. It can come from finding the right...
January 11, 2023 • 9 min read -
Why Should Your Small Business Worry About Email Deliverability?
No matter if you are big or small, your company should be prioritizing email deliverability when it comes to your email marketing...
November 23, 2022 • 7 min read -
6 Steps To a Successful Black Friday Email Campaign
Black Friday is just around the corner and you need to be prepared to grow your client base, increase revenue, and have a successful...
November 9, 2022 • 8 min read -
What To Know Before Sending Customer Retention Emails
Customer retention is one of the most crucial aspects of your business, any business in fact relies heavily on customer retention. If...
October 19, 2022 • 10 min read -
How To Check if An Email is Valid With Emailable
As we know, your marketing strategy probably contains hundreds of email addresses that are on your mailing list, or from people who have...
September 26, 2022 • 10 min read -
Why Does Cleaning Your Email Lists Improve your Sales
Let’s dive deep into the value of email list cleaning. You may wonder how a small detail of your email marketing strategy can make such...
August 24, 2022 • 9 min read -
How to Create Your Follow-up Email Strategy?
Once you’ve crafted the best opening email, your work is not done. To really send your ideas home and pick up any stragglers, you need...
July 18, 2022 • 8 min read -
What Is CRO for Your Email Marketing Campaign?
CRO, or Conversion Rate Optimization, is a method of increasing the number of website visitors who take the desired action. In marketing...
July 6, 2022 • 8 min read -
Deliverability: Your New Favorite Tool
Emailable decided enough is enough. Your emails are important, you take the time to craft creative and beneficial content for your...
June 2, 2022 • 8 min read -
Why Worry About Email Deliverability?
Email Deliverability: What is it? Why do I care? What is email deliverability? Email deliverability measures exactly how many of your...
May 6, 2022 • 8 min read -
Why Do Your Emails Go to Spam & How to Avoid It
In email marketing, you can send out the most beautifully designed and curated content but your emails are just not getting the...
April 15, 2022 • 6 min read -
The Most Common Email Marketing Issues
Although you may be the most seasoned email marketer, there are still email marketing issues that happen despite your best efforts. If...
April 5, 2022 • 8 min read -
How Email Drip Campaigns Can Help Your Business Grow
Email drip campaigns are a great and easy way to connect with customers to grow your email list. While we receive emails every day that...
February 17, 2022 • 8 min read -
The Best Way to Start Your Email Marketing Campaigns
All email marketers are thinking of the most effective and innovative ways to reach their audience. Regardless of what your product or...
February 9, 2022 • 8 min read -
Move Customers Through Your Sales Funnel With Ease
One of the most important aspects of any business is moving your customers through the sales funnel. Knowing the basics and fundamentals...
December 15, 2021 • 7 min read -
How to Grow Your Email List Through LinkedIn
Did you know that you can gain even more contacts and grow your email list through LinkedIn?LinkedIn, created in 2002 in Mountain View...
December 8, 2021 • 5 min read -
How to Write a Promotional Email That Converts
Do you want to write a great promotional email, and want to make sure that they are converting? Well, you’ve come to the right place...
December 6, 2021 • 9 min read -
How to Improve Your Follow up Emails
Today’s technological world consists of bings, boops, and zings all coming from text messages, emails, or voice notes. The phrases you...
November 23, 2021 • 9 min read -
Stay Out of the Spam Folder This Black Friday
A recent study from ReturnPath showed that only 79% of permission-based emails actually make it to the desired inboxes. A...
November 17, 2021 • 9 min read -
Black Friday and Cyber Monday Must Do’s
The holiday season is quickly approaching and with Black Friday and Cyber Monday just on the horizon, it’s time to take a look at your...
November 8, 2021 • 5 min read -
Do You Know Your Customer’s Journey?
Understanding your customers’ journey is a key step to building a bigger and better business. Do you know why your customers come to...
November 2, 2021 • 9 min read -
4 Ways to Use Email to Improve Your Customer Retention
Customer retention is something that every successful business should be practicing. It is much more than earning customers’ loyalty. It...
October 22, 2021 • 10 min read -
How to Increase Customer Engagement
Customer engagement can be one of the most daunting tasks for marketers today. But why?Increasing customer engagement and maintaining it...
October 13, 2021 • 9 min read -
How to Optimize Your CTAs for Conversions
The best email marketing is when you are able to get a subscriber to do what you want, by clicking on your call to action (CTA). This is...
October 8, 2021 • 10 min read -
Your 8 Step Guide to Increasing Email Conversion Rates
Email marketing can be a tango between you and your customers, but the key to a successful campaign is your email conversion...
September 24, 2021 • 9 min read -
Disposable Email Address: How It Impacts Your Business
Disposable email addresses (DEAs), are temporary email addresses that are used only for a specific purpose and then discarded. Unlike a...
September 20, 2021 • 8 min read -
Signs You Should Be Using an Email Checker
An email checker will be the greatest asset to your email marketing campaign because you know that your emails will get delivered to the...
September 9, 2021 • 10 min read -
11 Steps to Improving your Email Open Rates
How to improve your email overall open rates for email marketing. We’ve talked about the importance of your sender reputation score, so...
September 8, 2021 • 13 min read -
How to Boost Your Inbox Placement
Your inbox placement, it’s not just if your emails get delivered, it’s if they get delivered to an inbox.The most amazing email...
September 8, 2021 • 10 min read -
Main Benefits of Using an Email Validation Tool
Email validation tools are an incredible asset to your email marketing campaigns by reducing or eliminating bounced emails, but there...
August 26, 2021 • 11 min read -
Email Blacklists: What Are They and How to Avoid Them?
Email blacklists are one of the biggest threats to your email marketing campaigns. Email marketing is still one of the most effective...
August 20, 2021 • 6 min read -
How to Write the Best B2B Email Marketing Campaigns
Regardless of the latest technology innovations, email marketing still remains one of the best and most effective forms of marketing...
August 12, 2021 • 11 min read -
How to Improve Your Sender Reputation Score and Raise Your Deliverability Rates
Sender reputation score is the secret tool that will drive your deliverability rates through the roof. Contrary to what you might think...
July 22, 2021 • 12 min read -
Is Email Verification Actually Worth Your Money?
We’ve already discussed the importance of email verification, here’s a quick refresher in case you forgot. But, you may still find...
July 18, 2019 • 2 min read
