Inbox Reports

An Inbox Report shows you exactly where your campaign emails land, in the inbox or spam, across major mail providers like Gmail, Outlook, and Yahoo, along with the authentication and content issues that could be holding your deliverability back.

Create an Inbox Report

To start using the Deliverability Inbox Reports feature, head to your dashboard and press Deliverability on the top right side of your screen. If this is your first inbox report, click Create Inbox Report.

If you have already created any inbox reports previously, then click Inbox Reports on the left menu bar and then click New.

For your inbox report, either download the provided seed email list as a .csv file or copy it directly.

If your ESP or CRM requires specific data fields, such as first name, last name, or full name, we recommend downloading the .csv file that includes them.

Now, add the copied/downloaded email list to your ESP/CRM email list and send out the email you would like to generate a report for. Once the email campaign is sent, the inbox report generates within a few minutes.

In this example, the email seed list was added to Mailchimp, and the email campaign was sent. You have to add the seed list to your ESP/CRM.

Once the email with the email seed list is sent successfully, the inbox report will be generated within a few minutes on the Emailable dashboard under Deliverability > Inbox Reports.

Click on the generated inbox report to view the insights.

Inbox Report Panels

Insights

This panel summarizes your generated inbox report.

The information on this panel gives a simplified overview of all the analyzed data. Click any of the mentioned information boxes to be taken directly to that panel of the report.

Authentication

The authentication panel provides information regarding DKIM, SPF, and DMARC fields. These are the email authentication protocols.

SPF

SPF (Sender Policy Framework) verifies whether the sending mail server is authorized to send emails on behalf of the domain by checking the sender’s IP against the domain’s DNS records.

DKIM

DKIM (DomainKeys Identified Mail) uses cryptographic signatures to verify that an email was sent from the claimed domain and that its content was not altered in transit.

DMARC

DMARC (Domain-based Message Authentication, Reporting & Conformance) builds on SPF and DKIM to define how receiving servers should handle authentication failures and to provide reporting that helps domain owners monitor and prevent spoofing.

Placement

Placement shows where your email actually lands after it is delivered, including the inbox and spam percentage rates. Click the View option in your mail provider to see more details.

In this Gmail placement example, the email achieved 100% Inbox placement and 0% Spam placement. The inbox breakdown shows that all the emails were delivered to the Updates tab.

In this Outlook placement example, the email achieved 0% Inbox placement and 100% Spam placement. This means the email was delivered to the Spam/Junk folder for Outlook recipients.

The outlook placement also shows the SCL, BCL, and PCL scoring.

• SCL (Spam Confidence Level): Outlook’s score showing how likely an email is spam.
• BCL (Bulk Complaint Level): Outlook’s measure of how often users mark similar bulk emails as spam.
• PCL (Phishing Confidence Level): Outlook’s assessment of how likely an email is a phishing attempt.

Spam Scoring

Spam scoring measures how likely an email is to be identified as spam by filtering systems.

SpamAssassin is a spam-scoring engine that evaluates emails against multiple spam-detection rules. When you click View on SpamAssassin, you can see the individual rules that were triggered, along with their corresponding scores and descriptions.

Link Validation

Shows information about the links present in your email, and whether the links inside your email are safe, reachable, trustworthy, and whether they could trigger spam filters or security warnings that hurt inbox placement.

Image Validation

Shows information about the images in your email, whether they are safe, accessible, properly hosted, and spam-filter-friendly so they don’t hurt inbox placement or break visually for recipients.

Blacklists

This panel offers information regarding any blacklists your domains or IP addresses are currently on.

Shareable Inbox Reports

You can share inbox reports with other people who don't have an Emailable account.

If you want to share an Inbox Report with someone who doesn't have an Emailable login, you can simply share the report URL, provided you've set the Share settings to Anyone with the link.

Strong inbox placement depends on staying aligned with changing authentication signals, sender reputation, and recipient engagement. Regular use of Inbox Reports helps you track this alignment and maintain consistent deliverability across campaigns.

Troubleshooting

Why are my emails missing?

Make sure your email is sent to every address in your Emailable seed list.

If your email is not showing as received, double-check that no seed addresses were left out, suppressed, blocked, or filtered out by your email platform.

For the most accurate results:

• Send the email to the full seed list.
• Send it as a regular campaign or blast.
• Do not use A/B split testing.

If you are using an ESP, we recommend creating a dedicated Emailable seed list and sending the campaign directly to it.

If you are using an email client like Google Workspace or Office 365, you can send it however you normally would, as long as the full seed list is included.

Emailable tries to receive your email for up to 24 hours. After that, you’ll need to create and send a new report.